The platform is rolling out a fresh option that enables them to reduce the volume of AI-made videos appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the next few weeks before a widespread rollout. This shift aligns with a surge in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that almost 10% of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A large amount of this material is classified as “AI slop”, a term for poor-quality, mass-produced content that is often nonsensical or surreal.
“We know from our community that many people enjoy content produced via AI tools, including computer-generated images to science explainers, and we intend to offer the community the ability to see more or less of that, based on their own likes,” commented a platform representative.
Volume and Proportions
The service shared that there are now over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn pieces of content are uploaded to the service each day, making AI content a minor portion of its complete catalog.
User Control Features
Members will be in a position to limit or boost the volume of AI content they watch by opening the content preference option in the application and selecting “AI-generated content”. Other topics that are already be modified under the tool include news, clothing, aesthetics, and choreography.
Content Labeling and Policies
Its guidelines require creators to identify convincing AI-generated content, and it prohibits harmful deepfakes of public figures or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.
In addition, the service will now apply an artificially created label to content created with its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This step is intended to deter users from seeking to circumvent the disclosure requirement.
AI Literacy Programs
The platform is furthermore establishing a $2 million AI literacy fund for experts and institutions to develop learning resources about ethical AI use. This program will benefit charitable organizations specializing in training computer science.
Moderation Strategy
TikTok has justified its safety measures, during discussion over proposals to cut jobs for a large number of safety staff in the United Kingdom. The company is planning to cut 439 jobs in its trust and safety team in the UK capital, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most graphic content prior to it gets reviewed by staff. TikTok stated a notable drop in explicit and harmful content handled by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is really helping us process content quickly.”
